Advertising Quote by Charles Kettering

The advertising industry needs to keep evolving.

— Steve Stoute

“Presence elasticity is higher for new products because manufacturers will be spending fortunes to encourage trial, and the interest and satisfaction that is generated…

— Greg Thain

This use of advertising - to add a subjective value to the product - becomes increasingly important as the trends in our technology lead…

— James Webb Young

Sometimes when you work in advertising you'll get a product that's really garbage and you have to make it seem fantastic, something that is…

— Augusten Burroughs

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

— David Ogilvy

“Among the more pleasing by-products of the coming end of advertising is a heretical realization among some industry thinkers: the idea that for advertising…

— Andrew Essex

Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself.

— Mireille Guiliano

Advertising generally works to reinforce consumer trends rather than to initiate them.

— Michael Schudson

We've found that the more products our customers have with us, the longer they stay. It's about making sure we listen to our customer…

— Tricia Griffith

Every advertisement is part of the long term investment in the personality of the brand.

— David Ogilvy

Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable…

— Christopher Lasch

“The key is to rigorously determine the market for a new product long before the products are built, and making sure the market is…

— Madhavan Ramanujam