Customer Quote by Greg Thain
““Presence elasticity is higher for new products because manufacturers will be spending fortunes to encourage trial, and the interest and satisfaction that is generated when purchased will be used as negotiating factors when dealing with retailers. Advertising””
About This Quote
Source Article: Marketing Strategy Insights, 2018
New products enjoy higher consumer willingness to try because manufacturers invest heavily in promotion, creating strong interest and satisfaction that can be leveraged in retailer negotiations.
In simple terms: Heavy promotion boosts trial and bargaining power.
Key Takeaway
Leverage strong launch promotions in retailer talks.
Themes
marketing
product launch
consumer behavior
Mood
optimistic
strategic
Type
business
insight
When to use this quote
- new product launch
- retailer meetings
- advertising campaigns
Key Concepts
elasticity
trial incentives
negotiation leverage
Questions to Reflect On
- How can you sustain interest post‑trial?
- What negotiation tactics benefit from trial‑generated satisfaction?
A Different Perspective
High spend may not guarantee sustained demand after trial phase.
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