Marketing Quote by Greg Thain

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental…

— Charles Kettering

“Functionality still matters, of course. But competition has pushed quality so high and prices so low that many manufacturers can no longer distinguish themselves…

— Virginia Postrel

“Technology, variety where appropriate, advertising muscle and consumer understanding are the key benefits for manufacturer brands, and each is highly sensitive to economies of…

— Greg Thain

Consumers are looking for experiences, whether that's travel, whether that's entertainment. They're looking for differentiated products, things that are going to have meaning.

— Mindy Grossman

“One retailer told us that, as a rule of thumb, sales of a brand will be reduced by two-thirds if it is moved from…

— Greg Thain

“Competition on dimensions other than price - on product features, support services, delivery time, or brand image, for instance - is less likely to…

— Michael E. Porter

Understanding the customer, feeling what they are feeling, seeing what competitors are doing, you end up having a richer sense of the marketplace.

— John L. Flannery

“Sellers are forced to compete more seriously on price, quality, and customer service, rather than being able to stay in business simply because they…

— Tom Wainwright

“Advertising is just a slightly more scalable form of creating demand than door-to-door sales.”

— Ryan Holiday

“As retailers have become competitors of manufacturers in many product categories, they reserve more shelfspace for their private label brands and dominate advertising spending…

— Greg Thain

Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers…

— Satoru Iwata

“Following the logic, retailers have to advertise these sub-brands, as presence on the shelf alone is unlikely to give them meaning in the consumer’s…

— Greg Thain