Alive Quote by Mireille Guiliano

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

A product can be quickly outdated, but a successful brand is timeless.

— Stephen King

We want to be a daily brand but not once-in-a-while brand.

— Ritesh Agarwal

“Successful brand management depends on a continually updated understanding of consumers’ needs and wants in a product category. This”

— Greg Thain

You have to reinvent to stay fresh, to stay in the game

— Madonna Ciccone

Every once in a while, a revolutionary product comes along that changes everything.

— Steve Jobs

“They evolve because of the experiences and resulting expectations of people as they buy, use, adapt, discuss and interact with the brand and the…

— Nicholas Ind

I'm such a product junkie - I love trying new products and new shades. For me, it's really exciting to see what new and…

— Pat McGrath

You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you.

— Ginni Rometty

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try…

— Nirmalya Kumar

It's difficult sometimes to, in effect, let go of how you're used to doing things and give the brand room to be reinvented.

— Christie Hefner

It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six…

— David Ogilvy