“Over time, Barbra associates Facebook with her need for social connection.” — Nir Eyal Time Copy Share Image
“a clear description of users — their desires, emotions, the context with which they use the product — is paramount to building… — Nir Eyal Copy Share Image
“- Who is your product’s user? - What is the user doing right before your intended habit? - Come up with three… — Nir Eyal Crazy ideas Copy Share Image
“users also increase their dependency on habit-forming products by storing value in them — further reducing the likelihood of switching to an alternative.” — Nir Eyal Habits Copy Share Image
“Perhaps part of the appeal of sneaking in a few minutes on Facebook or checking scores on ESPN.com is our access to… — Nir Eyal Freedom Copy Share Image
“Remember and Share - The Bible app was far less engaging as a desktop website. The mobile interface increased accessibility and usage… — Nir Eyal Bible Copy Share Image
“Motivation or Ability — Which Should You Increase First? After uncovering the triggers that prompt user actions and deciding which actions you… — Nir Eyal Habits Copy Share Image
“Habit-forming technologies start changing behavior by first cueing users with a call-to-action.” — Nir Eyal Habits Copy Share Image
“3. Relationship Triggers One person telling others about a product or service can be a highly effective external trigger for action. Whether… — Nir Eyal Business Copy Share Image
“Stack Overflow devotees write responses in anticipation of rewards of the tribe. Each time a user submits an answer, other members have… — Nir Eyal Copy Share Image
“Once you know how often users should use your product, dig into the numbers and identify how many and which type of… — Nir Eyal Copy Share Image
“Of course, the process of accumulating upvotes (and, therefore, points and badges) is highly variable — no one knows how many they… — Nir Eyal Copy Share Image
For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or… — Nir Eyal Action Copy Share Image
“In 1975, researchers Worchel, Lee, and Adewole wanted to know how people would value cookies in two identical glass jars.[lxiii] One jar… — Nir Eyal Copy Share Image
“Without variability, we figure out what will happen next and become less excited by the experience. The same rules that apply to… — Nir Eyal Dogs Copy Share Image
“users must come to depend on the product as a reliable solution to their problem — the salve for the itch they… — Nir Eyal Solving A Problem Copy Share Image
“We believe that the Bible is a way God speaks to us,” Gruenewald says. “When people see a verse, they see wisdom… — Nir Eyal Bible Copy Share Image
“8. Habit Testing and Where To Look For Habit-Forming Opportunities” — Nir Eyal Habits Copy Share Image
“what draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving… — Nir Eyal Desire Copy Share Image
“Email, for example, utilizes all three variable reward types. What subconsciously compels us to check our email? First, there is uncertainty surrounding… — Nir Eyal Material possessions Copy Share Image
“At first, Mahalo garnered significant attention and traffic. At its high point, 14.1 million users worldwide visited the site monthly.[lxxxix] But over… — Nir Eyal Copy Share Image
“Some products have a very high CLTV. For example, credit card customers tend to stay loyal for a very long time and… — Nir Eyal Credit card Copy Share Image
