I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to… — David Ogilvy Copy Share Image
I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them… — David Ogilvy Copy Share Image
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. — David Ogilvy Copy Share Image
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For… — David Ogilvy Copy Share Image
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.… — David Ogilvy Copy Share Image
You cannot bore people into buying your product - you can only interest them in buying it. — David Ogilvy Copy Share Image
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really… — David Ogilvy Copy Share Image
If you always hire people who are bigger than you are, we shall become a company of giants — David Ogilvy Copy Share Image
I know of a brewer who sells more of his beer to the people who never see his advertising than to the… — David Ogilvy Copy Share Image
Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers… — David Ogilvy Copy Share Image
Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by… — David Ogilvy Copy Share Image
When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad… — David Ogilvy Copy Share Image
We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
