Marketing Quotes by Jef I Richards

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the…

— Jef I Richards

Advertising is speech. It's regulated because it's often effective speech.

— Jef I Richards

Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.

— Jef I Richards

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child…

— Jef I Richards

Creativity is an advertising agency's most valuable asset, because it is the rarest.

— Jef I Richards

In advertising, sex sells. But only if you're selling sex.

— Jef I Richards

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product,…

— Jef I Richards

Internet advertising will not replace traditional media, it will compliment them.

— Jef I Richards

The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their…

— Jef I Richards

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

— Jef I Richards

It takes an ad to do that well.

— Jef I Richards

I suspect that there is no other single profession that does more to contribute to our annoying linguistic convolutions than advertising, unless it's politics.

— Jef I Richards