Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience. — Jef I Richards Copy Share Image
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the… — Jef I Richards Copy Share Image
Advertising is speech. It's regulated because it's often effective speech. — Jef I Richards Copy Share Image
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it. — Jef I Richards Copy Share Image
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child… — Jef I Richards Copy Share Image
Creativity is an advertising agency's most valuable asset, because it is the rarest. — Jef I Richards Copy Share Image
Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product,… — Jef I Richards Copy Share Image
Internet advertising will not replace traditional media, it will compliment them. — Jef I Richards Copy Share Image
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their… — Jef I Richards Copy Share Image
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers. — Jef I Richards Copy Share Image
I suspect that there is no other single profession that does more to contribute to our annoying linguistic convolutions than advertising, unless it's politics. — Jef I Richards Copy Share Image
