Business Quote by Terry Pratchett
““the whole point of the wish business was to see to it that what the client got was exactly what he asked for and exactly what he didn't really want.””
About This Quote
Source Novel: Discworld series, 1995
The goal is to deliver exactly what the client wants, even if they don’t realize they don’t want it.
In simple terms: Deliver client’s true needs.
Key Takeaway
Focus on underlying desires.
Themes
client service
design thinking
anticipation
Mood
thoughtful
analytical
Type
philosophical
practical
When to use this quote
- product development
- consulting
- marketing strategy
Key Concepts
user-centered design
latent needs
Questions to Reflect On
- How do you uncover hidden client needs?
- When is it ethical to anticipate desires?
A Different Perspective
Clients may resist hidden solutions.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)