Customer Quote by Steven Gary Blank
““A customer reference is something you have to arm twist to get; an evangelist is someone you can’t get off the phone.””
About This Quote
Source Book: The Startup Owner's Manual, 2012
Customers who willingly promote you are rare; forcing references is ineffective.
In simple terms: Earn genuine advocates rather than coercing.
Key Takeaway
Focus on authentic customer relationships.
Themes
customer advocacy
authenticity
marketing
Mood
strategic
optimistic
Type
business
inspirational
When to use this quote
- sales pitches
- customer service
- product launches
Key Concepts
relationship building
trust
evangelism
Questions to Reflect On
- How can you identify true advocates?
- What actions build trust?
A Different Perspective
Not all customers can become evangelists.
