““This brings me to my system. I still have the diary I wrote when I graduated from Hartwick, in which I outlined my entrepreneurial plan. The idea was to create something that had value and—this next part is the key—I wanted the product to be something that was easy to reproduce in unlimited quantities. I didn’t want to sell my time, at least not directly, because that model has an upward limit. And I didn’t want to build my own automobile factory, for example, because cars are not easy to reproduce. I didn’t want to do any sort of custom work, such as building homes, because each one requires the same amount of work. I wanted to create, invent, write, or otherwise concoct something widely desired that would be easy to reproduce.””
