“The first major issue you need to consider when focusing on today's workers: You have to know what motivates them. If you think it's primarily money, think again. The biggest single change in the workforce of the entrepreneurial age is the list of priorities workers bring to the job. Except paycheck there are new considerations: impact, freedom, quality of life. Employees today have higher expectations; they are looking for what I call "psychic equity". Make your workplace more entrepreneurial and flexible or find your workers fleeing to launch enterprises of their own.”
