Company Quote by Reggie Fils-Aime

“The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that group. We're an and company, with games for this group and that group and for groups that don't even call themselves gamers yet.” quote by Reggie Fils-Aime — Download Open image

“The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that group. We're an and company, with games for this group and that group and for groups that don't even call themselves gamers yet.”

Reggie Fils-Aime

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The fact is, there's no single magic number that defines profitability for a game.

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If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we…

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There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into.

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We believe used games aren't in the consumer's best interest.

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We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -…

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We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to…

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I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software…

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Nintendo, at its heart, is about making us feel younger than we are today.

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I grew up in a lower-middle-class environment, usually the lone minority among my classmates.

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Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,…

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We believe that creating a 'Mario' game is a special endeavor.

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