Food Quote by Ray Kroc
““I had memorized the procedure when I watched the McDonald’s operation in San Bernardino, and I had done it exactly the same way. I went through the whole thing once more. The result was the same—bland, mushy french fries. They were as good, actually, as the french fries you could buy at other places. But that was not what I wanted.””
About This Quote
Source Book: Grinding It Out, Ray Kroc, 1977
He duplicated a known process perfectly but the result was unsatisfying because it lacked personal passion or innovation.
In simple terms: Copying without creativity yields bland results.
Key Takeaway
Add personal vision to any process.
Themes
innovation
quality
personalization
Mood
reflective
determined
Type
motivational
inspirational
When to use this quote
- restaurant management
- product development
- personal projects
Key Concepts
process replication
taste
customer expectation
Questions to Reflect On
- What unique element could you add to improve a familiar task?
- How does personal passion change outcomes?
A Different Perspective
Exact replication can miss the essence that makes something unique.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
