Customer Quote by Paul Gillin
“When you say ROI, do you mean return on investment or risk of inaction.”
About This Quote
Source Interview: Business Strategy Podcast, 2018
ROI can refer to financial returns or the cost of not acting, highlighting the need to consider both profit and missed opportunities.
In simple terms: ROI means profit or missed chances.
Key Takeaway
We both profit and risk of inaction.
Themes
decision‑making
risk
investment
Mood
analytical
pragmatic
Type
business
financial
When to use this quote
- budget planning
- project evaluation
- market entry
- policy making
Key Concepts
Opportunity cost
strategic analysis
Questions to Reflect On
- Are you weighing the cost of inaction?
- How does risk of inaction affect your strategy?
A Different Perspective
Focusing only on profit ignores long‑term consequences.
