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Answers Quote by Paul Gillin

“Corporations must answer questions about why they should be in the blogosphere. Small Businesses need to answer questions about why they shouldn't.” quote by Paul Gillin
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“Corporations must answer questions about why they should be in the blogosphere. Small Businesses need to answer questions about why they shouldn't.”

Paul Gillin

About This Quote

Corporations must justify their online presence; small businesses must explain why they stay out.

In simple terms: Big companies need to explain why they’re online; small ones why they’re not.

Key Takeaway

Clarify online purpose.

Themes

responsibility communication digital presence strategy

Mood

analytical thoughtful

Type

business strategic

When to use this quote

  • marketing plans
  • public relations
  • business strategy
  • online engagement

Key Concepts

transparency brand positioning

Questions to Reflect On

  • Why is an online presence essential for your business?
  • What value does your brand offer online?
A Different Perspective

Small firms may lack resources to justify online activity.

4.3 out of 5 (6 ratings)

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