Answers Quote by Paul Gillin
“Corporations must answer questions about why they should be in the blogosphere. Small Businesses need to answer questions about why they shouldn't.”
About This Quote
Corporations must justify their online presence; small businesses must explain why they stay out.
In simple terms: Big companies need to explain why they’re online; small ones why they’re not.
Clarify online purpose.
Themes
Mood
Type
When to use this quote
- marketing plans
- public relations
- business strategy
- online engagement
Key Concepts
Questions to Reflect On
- Why is an online presence essential for your business?
- What value does your brand offer online?
Small firms may lack resources to justify online activity.