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Business Quote by Michael Hinshaw

“After all, your company doesn’t define customer experience. Customers do. Customer experience is based on how your customers perceive your organization and how well you meet their needs when they interact with, hear about, and do business with your company.” quote by Michael Hinshaw
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““After all, your company doesn’t define customer experience. Customers do. Customer experience is based on how your customers perceive your organization and how well you meet their needs when they interact with, hear about, and do business with your company.””

Michael Hinshaw

About This Quote

Source Business Article: Harvard Business Review, 2020

Customer experience is shaped by customers’ perceptions and how well needs are met, not by the company’s self‑image.

In simple terms: Customers define experience, not the company.

Key Takeaway

Prioritize customer perception in every interaction.

Themes

customer focus experience perception

Mood

analytical strategic

Type

professional inspirational

When to use this quote

  • product launches
  • customer support
  • marketing campaigns
  • feedback loops

Key Concepts

brand management service design

Questions to Reflect On

  • How can you measure true customer perception?
  • What steps improve alignment between brand and experience?
A Different Perspective

Companies may overestimate control over perception.

3.4 out of 5 (5 ratings)

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