Business Quote by Michael Hinshaw
““After all, your company doesn’t define customer experience. Customers do. Customer experience is based on how your customers perceive your organization and how well you meet their needs when they interact with, hear about, and do business with your company.””
About This Quote
Source Business Article: Harvard Business Review, 2020
Customer experience is shaped by customers’ perceptions and how well needs are met, not by the company’s self‑image.
In simple terms: Customers define experience, not the company.
Prioritize customer perception in every interaction.
Themes
Mood
Type
When to use this quote
- product launches
- customer support
- marketing campaigns
- feedback loops
Key Concepts
Questions to Reflect On
- How can you measure true customer perception?
- What steps improve alignment between brand and experience?
Companies may overestimate control over perception.