Business Quote by Richard Hunter
““Language is powerful. What we say can shape how we think—and it certainly shapes how others think about us. In this regard, calling the business a “customer” simply conveys the idea that IT is not part of the business.””
About This Quote
Source Speech: Business Technology Conference, 2020
Language shapes perception and identity; labeling influences how groups view themselves and others.
In simple terms: Words affect how we think and how others see us.
Key Takeaway
Choose inclusive language to align perception.
Themes
communication
identity
perception
business
technology
Mood
reflective
analytical
Type
advisory
insightful
When to use this quote
- team meetings
- marketing materials
- customer service scripts
- internal newsletters
Key Concepts
linguistics
social psychology
branding
Questions to Reflect On
- How does terminology affect employee engagement?
- What alternative terms could foster collaboration?
A Different Perspective
Language alone cannot change structural issues.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)