Business Quote by Michael Delaware
““Is the competition really some mythical beast? No, not really. Knowing how to play your group of salespeople as a team, to overcome the group objective of winning the customers support, is the objective. The opposing team in proper viewpoint is not just the similar competing business to yours. Nor is it the competing franchises of your home office. No, in order to really be effective in the market place as a surviving business, you must go beyond that philosophy. You must be willing to expand your viewpoint to fully understand who the competition truly is. Your true competition is simply this: Anywhere that your customer would spend his or her dollars as opposed to spending them at your company or place of business.””
About This Quote
Source Speech: Sales Leadership Seminar, 2015
Understanding competition as any alternative where customers spend money, not just direct rivals, expands strategic thinking and improves market positioning.
In simple terms: Competition is any place customers could spend money instead of you.
Key Takeaway
Broaden your view of competitors.
Themes
strategy
competition
customer focus
Mood
strategic
analytical
Type
business
motivational
When to use this quote
- sales team meetings
- product positioning
- pricing strategy
- customer journey mapping
Key Concepts
market dynamics
value proposition
Questions to Reflect On
- How can you identify hidden competitors?
- What value can you offer to retain customers?
A Different Perspective
Ignoring indirect competitors can leave blind spots.
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