Brands Quote by Meg Whitman

I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don’t do is more…

— Mark Price

I think it's hard to have a brand portal and an economy of trustworthiness in one of them that sloshes over into another. But…

— Robert Reich

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one…

— Maurice Saatchi

Brands are the rock stars of commerce, and create many fans, both at home and abroad.

— Simon Anholt

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's…

— Martin Lindstrom

I think a lot of what we want to do with both the product we're building and the brand is help people make better…

— Evan Sharp

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

The world is changing. Networks without a specific branding strategy will be killed. I envision a world of highly niched services and tightly run…

— Barry Diller

Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands…

— Henry Jenkins

Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every…

— Wally Olins

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any…

— Stefan Sagmeister