Business Quote by Marty Neumeier

“Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of punished. Risk taking is the norm instead of the exception. Some companies have already embraced this type of culture change with impressive results.” quote by Marty Neumeier — Download Open image

“Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of punished. Risk taking is the norm instead of the exception. Some companies have already embraced this type of culture change with impressive results.”

Marty Neumeier

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Business Culture Culture change Design Engineering Exception Impressive Innovation Norm Risk Risk taking Thinking

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The best design tool is a long eraser with a pencil at one end.

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You can't be a leader by following a leader.

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A brand is a person’s gut feeling about a product, service or organization

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“Sift through threats for hidden possibilities. Every threat carries with it the potential for innovation. The problem of obesity contains the possibility of new kinds of nutrition. The problem of global pollution contains the possibility of new energy sources. The problem of high unemployment contains the possibility of new educational models. The list is endless, if you can learn to…

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Cultures are naturally resistant to change. The same shared mental models that allow large numbers of people to work together efficiently can also keep…

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A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why…

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“Make a sketch, construct a model, or assemble a prototype. Then another. And another. With each attempt, you’ll reveal new possibilities for innovation. Your…

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“Creativity is the discipline you use when you don’t know the answers, when you’re traveling to parts unknown. On this type of journey, missteps…

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I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created…

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To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

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“The cave you fear to enter, goes the ancient proverb, holds the treasure you seek.”

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