Business Quote by Donald A. Norman
“A good designer will actually design the company.”
About This Quote
Source Book: The Design of Everyday Things, 1988
Design shapes an organization’s identity and performance; a designer influences culture and processes.
In simple terms: Design defines a company.
Key Takeaway
Let design guide strategy.
Themes
design
leadership
culture
Mood
analytical
inspirational
Type
philosophical
practical
When to use this quote
- product development
- brand building
- organizational change
Key Concepts
systems thinking
human‑centered design
Questions to Reflect On
- How can design align with business goals?
- What limits does design face in large firms?
A Different Perspective
Design alone cannot fix deeper structural problems.
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)