Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive… — Bob Lutz Business Copy Share Image
With autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter… — Bob Lutz Auto industry Copy Share Image
The Marine Corps taught me commitment, courage, focus, and a value system that can easily suffice for people like me who aren't… — Bob Lutz Commitment Copy Share Image
Being able to ‘think out of the box’ presupposes you were able to think in it. — Bob Lutz Able Copy Share Image
Tesla burns cash. It's not a car company, it's a cult of fanatics who think Elon Musk can do no wrong. But… — Bob Lutz Business Copy Share Image
In the past, (GM) produced a lot of very excellent vehicles but somehow they didn't excite anybody, — Bob Lutz Excellent Copy Share Image
Forcing automakers to sell smaller cars to improve fuel economy [is like]... fighting the nation's obesity problem by forcing clothing manufacturers to… — Bob Lutz Car Copy Share Image
There's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today. — Bob Lutz Concepts Copy Share Image
What do you want in a female companion? What is the first thing that attracts you. Her ability to cook and keep… — Bob Lutz Ability Copy Share Image
I think either party would have seen the wisdom in bailing out the American automobile industry, because one job in ten in… — Bob Lutz Automobile Copy Share Image
Why did I lose? No reason, though you might like to know that I got tired, my ears started popping, the rubber… — Bob Lutz Contact Copy Share Image
One colossal advantage of being in extra innings is that you can tell it like it is, say what you think, and… — Bob Lutz Advantage Copy Share Image
It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket… — Bob Lutz Advice Copy Share Image
Public Schools too often fail because they are shielded from the very force that improves performance and sparks innovation in nearly every… — Bob Lutz Business Copy Share Image
You cannot buy a bad automobile any more from any producer. We have to do more products not because we're looking at… — Bob Lutz Automobile Copy Share Image
CAFE is like trying to cure obesity by requiring clothing manufacturers to make smaller sizes. — Bob Lutz Cafes Copy Share Image
