Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices, and they can easily share information with each other. Not only that, they don't like to… — Marty Neumeier Copy Share Image
The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale. — Marty Neumeier Copy Share Image
A brand is a person’s gut feeling about a product, service or organization — Marty Neumeier Copy Share Image
“Sift through threats for hidden possibilities. Every threat carries with it the potential for innovation. The problem of obesity contains the possibility of new… — Marty Neumeier Copy Share Image
Cultures are naturally resistant to change. The same shared mental models that allow large numbers of people to work together efficiently can also keep… — Marty Neumeier Copy Share Image
A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why… — Marty Neumeier Copy Share Image
“Make a sketch, construct a model, or assemble a prototype. Then another. And another. With each attempt, you’ll reveal new possibilities for innovation. Your… — Marty Neumeier Copy Share Image
“Creativity is the discipline you use when you don’t know the answers, when you’re traveling to parts unknown. On this type of journey, missteps… — Marty Neumeier Copy Share Image
I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build… — Marty Neumeier Copy Share Image
To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions. — Marty Neumeier Copy Share Image
“The cave you fear to enter, goes the ancient proverb, holds the treasure you seek.” — Marty Neumeier Copy Share Image
