Business Quote by Jennifer Hyman

We are a company that promotes 100% within the company.

— James Sinegal

“Successful businesses know brands need PROTECTION and LOVE. Find your brand!”

— Tisha R. Oehmen

I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don’t do is more…

— Mark Price

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what…

— Simon Mainwaring

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try…

— Nirmalya Kumar

It's a very, very tough market. So unless you do a really good job, you buy the right products from the manufacturers, you service…

— John Ilhan

“THIRTY THOUSAND NEW CONSUMER products are launched each year. But over 90% of them fail—and that’s after marketing professionals have spent massive amounts of…

— Harvard Business School Press

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and…

— Lisa Gansky

It's important to keep up the idea of the brand, even beyond sales.

— Ines de La Fressange

A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see…

— Huda Kattan

Customers want good value, but they care more than ever how food and clothing products are made.

— Stuart Rose