Clarity Quote by Frank Luntz
“You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.”
“You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.”
![“There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.” quote by Frank Luntz](https://sms4smile.com/quotes/img-quotes/add/frank-luntz-4874_amount_there-are-about-50-or-60-recommendations_60026.jpg)
