““Alibaba has a very good PR team, very capable. Our only secret is to always tell the truth. No matter wherever or whenever, say what you’re thinking. Don’t say things that the media loves to hear or deceive them in order to cater to them. Tell a lie now, and you’ll be forced to keep it going even as you forget parts of it. This will only cause lots of pain. People like honesty. Not many people, however, will tell the truth at any time. Do so and you’ll differ from others.””
