Business Quote by Chris Murray
““Explain the value and justify the cost - People don’t mind paying; they just don’t like to overpay.””
About This Quote
People accept paying for value but resist feeling overcharged; transparency and justification of cost are essential.
In simple terms: People pay for value, dislike overpaying.
Key Takeaway
Explain price clearly to avoid resentment.
Themes
pricing
value
consumer behavior
Mood
pragmatic
analytical
Type
advice
business
When to use this quote
- retail sales
- service contracts
- subscription models
Key Concepts
economics
psychology
marketing
Questions to Reflect On
- How can you demonstrate value beyond price?
- What strategies prevent customers from feeling overcharged?
A Different Perspective
If perceived value is low, price justification fails.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)