Customer Quote by Brian Tracy
“Use testimonial letters from satisfied customers at every opportunity.”
About This Quote
Source Book: The Power of Persuasion, 2004
Leverage satisfied customer testimonials wherever possible to boost credibility and sales.
In simple terms: Use happy customer quotes to persuade others.
Collect and display testimonials often.
Themes
Mood
Type
When to use this quote
- sales pitches
- website copy
- advertising
- email campaigns
Key Concepts
Questions to Reflect On
- Which testimonial best showcases your product’s value?
- How can you ensure testimonials feel genuine?
Overreliance on testimonials may seem insincere if not authentic.