Skip to content

Customer Quote by Brian Tracy

“Use testimonial letters from satisfied customers at every opportunity.” quote by Brian Tracy
Download Open image
“Use testimonial letters from satisfied customers at every opportunity.”

Brian Tracy

About This Quote

Source Book: The Power of Persuasion, 2004

Leverage satisfied customer testimonials wherever possible to boost credibility and sales.

In simple terms: Use happy customer quotes to persuade others.

Key Takeaway

Collect and display testimonials often.

Themes

marketing trust social proof

Mood

motivational practical

Type

business sales

When to use this quote

  • sales pitches
  • website copy
  • advertising
  • email campaigns

Key Concepts

consumer behavior psychology of influence

Questions to Reflect On

  • Which testimonial best showcases your product’s value?
  • How can you ensure testimonials feel genuine?
A Different Perspective

Overreliance on testimonials may seem insincere if not authentic.

2.4 out of 5 (10 ratings)

More by Brian Tracy

Explore all 882 Brian Tracy quotes

More Customer quotes

Browse all 9,257 Customer quotes