Books Quote by Robert Collier

Mirror the reader to himself and then show him afterward how your product fits his needs.

— Raymond Rubicam

Use testimonial letters from satisfied customers at every opportunity.

— Brian Tracy

I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a…

— David Ogilvy

“The best marketing you can do for your book is to start writing the next one.”

— Ryan Holiday

Let your letter be written as accurately as you are able,--I mean with regard to language, grammar, and stops; for as to the matter…

— Lord Chesterfield

Letters should be easy and natural, and convey to the persons to whom we send them just what we should say to the persons…

— Lord Chesterfield

If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have…

— Joseph Sugarman

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.

— William Bernbach

Listen to your customers. Can the sales pitches and the product babble. Let your customer talk and show him that you are listening by…

— Susan Ward

“The fact that it is time consuming is somewhat the point. That a professor takes the time to write a good letter is a…

— Ethan Mollick

“You should give reading a try. I can help with the letters.”

— Layton Green

You write to suit some sense in yourself and trust that that will resonate with a certain wider readership.

— Anna Quindlen