Communication Quote by Bill Capodagli
“Companies whose marketing and sales departments are not using the Internet and social media for communication may have the same fate that the dime stores had when Wal-Mart came onto the scene.”
About This Quote
Source Article: Marketing Trends, Bill Capodagli, 2018
Businesses ignoring online and social media risk obsolescence, similar to small stores eclipsed by big retailers.
In simple terms: Ignore digital media, risk failure.
Adopt internet and social media for marketing.
Themes
Mood
Type
When to use this quote
- launching online campaigns
- social media engagement
- e‑commerce integration
Key Concepts
Questions to Reflect On
- How will you integrate digital channels?
- What content will engage your audience?
Digital adoption alone isn’t enough without quality content.