Corporations Quote by Jay David Bolter
““Meanwhile, large corporations have invented a Web genre that combines and remediates a number of forms, including the promotional ad or brochure, the stockholder's report, and marketing and sales materials.””
About This Quote
Source Article: The Remediation of the Web, Jay David Bolter, 1995
Large firms blend multiple corporate communication forms into a single web genre, merging ads, reports, and marketing materials.
In simple terms: Corporations combine ads, reports, and marketing online.
Key Takeaway
Recognize blended media in corporate sites.
Themes
media
corporate communication
digital convergence
Mood
critical
analytical
Type
observational
critical
When to use this quote
- Corporate website design
- investor relations
- marketing campaigns
Key Concepts
Remediation
hypertext
branding
Questions to Reflect On
- How does this hybrid format affect audience trust?
- What ethical concerns arise from merging promotional and informational content?
A Different Perspective
Such blending can obscure transparency and dilute distinct messages.
![“I am somewhat influenced by the years that I've spent trying to actually get things done, whether it was reforming education in Arkansas or a survey and Legal Services Corporation board when President [Jimmy ]Carter appointed me and trying to get lawyers for poor people. I have worked in these…” quote by Hillary Clinton](https://sms4smile.com/quotes/img-quotes/6c7/hillary-clinton-51_action_i-am-somewhat-influenced-by-the-years-th_9078.jpg)
