Ads Quote by Augusten Burroughs
“In general, advertising isn't a "creative" atmosphere. It's a business atmosphere and your job is puzzle solving. My favorite aspect of the business, I guess, was presenting to clients. What I enjoyed least were the clients. Worried corporate brand managers, trying to dumb-down their ads for the stupid American population. I hated the disrespect that these people had for "consumers."”
About This Quote
Source Interview: The New York Times, 2010
Advertising is a business problem‑solving field, not a purely creative one, and client interactions can be both rewarding and frustrating.
In simple terms: Ads are business puzzles; client attitudes vary.
Focus on the puzzle, not the client’s ego.
Themes
Mood
Type
When to use this quote
- pitch meetings
- campaign strategy
- client negotiations
- team brainstorming
- handling difficult clients
Key Concepts
Questions to Reflect On
- How do you balance client expectations with creative integrity?
- What strategies help you stay motivated when clients are difficult?
Clients may resist innovative ideas, limiting creative freedom.