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Ads Quote by Augusten Burroughs

“In general, advertising isn't a "creative" atmosphere. It's a business atmosphere and your job is puzzle solving. My favorite aspect of the business, I guess, was presenting to clients. What I enjoyed least were the clients. Worried corporate brand managers, trying to dumb-down their ads for the…” quote by Augusten Burroughs
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“In general, advertising isn't a "creative" atmosphere. It's a business atmosphere and your job is puzzle solving. My favorite aspect of the business, I guess, was presenting to clients. What I enjoyed least were the clients. Worried corporate brand managers, trying to dumb-down their ads for the stupid American population. I hated the disrespect that these people had for "consumers."”

Augusten Burroughs

About This Quote

Source Interview: The New York Times, 2010

Advertising is a business problem‑solving field, not a purely creative one, and client interactions can be both rewarding and frustrating.

In simple terms: Ads are business puzzles; client attitudes vary.

Key Takeaway

Focus on the puzzle, not the client’s ego.

Themes

advertising business client relations creativity

Mood

frustrated determined analytical

Type

advice reflective motivational

When to use this quote

  • pitch meetings
  • campaign strategy
  • client negotiations
  • team brainstorming
  • handling difficult clients

Key Concepts

problem solving brand management consumer perception

Questions to Reflect On

  • How do you balance client expectations with creative integrity?
  • What strategies help you stay motivated when clients are difficult?
A Different Perspective

Clients may resist innovative ideas, limiting creative freedom.

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