Food Quote by Alvin Leung
“Just because it tastes good in Hong Kong, it doesn't necessarily translate elsewhere.”
About This Quote
Source Interview: Culinary discussion, 2010
A dish that pleases local tastes may not be successful elsewhere due to cultural differences in flavor preferences.
In simple terms: Good taste locally may not work globally.
Key Takeaway
Adapt recipes for new markets.
Themes
culture
taste
globalization
Mood
analytical
strategic
Type
business
culinary
When to use this quote
- restaurant menus
- product launches
- food branding
Key Concepts
culinary adaptation
market research
flavor profiles
Questions to Reflect On
- How to test new markets?
- What cultural factors affect taste?
A Different Perspective
Assuming universal appeal can lead to failure.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
