Apple Quote by Adam Lashinsky

“Won’t Work.” Apple’s former chief financial officer,”

— Walter Isaacson

“In his Apple office, 1982: Asked if he wanted to do market research, he said, “No, because customers don’t know what they want until…

— Walter Isaacson

“a great company stay great without its visionary leader? I thought that if any company could, it would be Apple.”

— Yukari Iwatani Kane

I consider Apple to be very closed. Let's say you have a book business, and you are charging 5 to 7 percent gross margins;…

— Gabe Newell

“Even a good apple has a fighting chance”

— Stephen Shaw

“This is one of the keys to successful investing: focus on the companies, not on the stocks.”

— Peter Lynch

Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about…

— Jonathan Ive

“So we said, "OK, we'll do Apple Computer." In those days there was no money yet in this microcomputer business, and big experienced companies…

— Jessica Livingston

“Apple also stopped depending on market research and surveys. “If I’d have asked my customers what they wanted,” Jobs quoted Henry Ford, “they would…

— Yukari Iwatani Kane

Investment performance doesn't determine real-life returns; investor behavior does.

— Nick Murray

“Our research suggests that companies on average deliver only 63% of the financial performance their strategies promise.”

— Michael C. Mankins

“Investing without research is like playing stud poker and never looking at the cards. For some reason the whole business”

— Peter Lynch