Apple Quote by Walter Isaacson
““Won’t Work.” Apple’s former chief financial officer,””
About This Quote
Source Book: Steve Jobs by Walter Isaacson (2011)
Apple’s former CFO was known for a dismissive comment, “Won’t Work.”
In simple terms: The CFO allegedly said “Won’t Work.”
Question assumptions about product viability.
Themes
Mood
Type
When to use this quote
- startup pitches
- project reviews
- team meetings
- market analysis
Key Concepts
Questions to Reflect On
- When have you faced a “won’t work” objection?
- How can you constructively challenge skepticism?
Dismissive attitudes can stifle creativity.