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Apple Quote by Walter Isaacson

“Won’t Work.” Apple’s former chief financial officer,” quote by Walter Isaacson
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““Won’t Work.” Apple’s former chief financial officer,””

Walter Isaacson

About This Quote

Source Book: Steve Jobs by Walter Isaacson (2011)

Apple’s former CFO was known for a dismissive comment, “Won’t Work.”

In simple terms: The CFO allegedly said “Won’t Work.”

Key Takeaway

Question assumptions about product viability.

Themes

innovation skepticism leadership

Mood

critical inquisitive

Type

business motivational

When to use this quote

  • startup pitches
  • project reviews
  • team meetings
  • market analysis

Key Concepts

product development risk assessment corporate culture

Questions to Reflect On

  • When have you faced a “won’t work” objection?
  • How can you constructively challenge skepticism?
A Different Perspective

Dismissive attitudes can stifle creativity.

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