To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does… — William McDonough Copy Share Image
Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of… — William McDonough Copy Share Image
Recycling is more expensive for communities than it needs to be, partly because traditional recycling tries to force materials into more lifetimes… — William McDonough Copy Share Image
Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle… — William McDonough Copy Share Image
We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological… — William McDonough Copy Share Image
The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are,… — William McDonough Copy Share Image
I am very focused on large-scale deployments of renewable power and how we're going to get this done. Imagine our military bases covered with… — William McDonough Copy Share Image
You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence. — William McDonough Copy Share Image
You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of… — William McDonough Copy Share Image
And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water,… — William McDonough Copy Share Image
I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft,… — William McDonough Copy Share Image
To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist. — William McDonough Copy Share Image
We are not a green standard, we are a quality standard. We're different, we're multi dimensional. — William McDonough Copy Share Image
Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an… — William McDonough Copy Share Image
If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage. — William McDonough Copy Share Image
The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon.… — William McDonough Copy Share Image
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