And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen,… — William McDonough Copy Share Image
The problem I have with carbon as a bad thing issue, is that people go out and say they want to be… — William McDonough Copy Share Image
Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is… — William McDonough Copy Share Image
We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined. — William McDonough Copy Share Image
If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and… — William McDonough Copy Share Image
Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to… — William McDonough Copy Share Image
The problem carbon is that everyone thinks we have an energy problem, we don't. We have plenty of energy. We have a… — William McDonough Copy Share Image
We have carbon in the atmosphere. That is a material in the wrong place problem. It's just like what I said about… — William McDonough Copy Share Image
All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are,… — William McDonough Copy Share Image
I am very focused on large-scale deployments of renewable power and how we're going to get this done. Imagine our military bases covered with… — William McDonough Copy Share Image
You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence. — William McDonough Copy Share Image
You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of… — William McDonough Copy Share Image
And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water,… — William McDonough Copy Share Image
I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft,… — William McDonough Copy Share Image
To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist. — William McDonough Copy Share Image
We are not a green standard, we are a quality standard. We're different, we're multi dimensional. — William McDonough Copy Share Image
Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an… — William McDonough Copy Share Image
If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage. — William McDonough Copy Share Image
The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon.… — William McDonough Copy Share Image
