Carbon Quote by William McDonough
“Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is ridiculous. It's an empty jar.”
About This Quote
Source Interview: Sustainable Design Talk, 2015
Uses a metaphor of a mislabeled jar to critique greenwashing and superficial sustainability claims.
In simple terms: Empty claims of sustainability are absurd.
Key Takeaway
Demand genuine environmental practices.
Themes
sustainability
greenwashing
authenticity
design
Mood
critical
inquisitive
Type
environmental
educational
When to use this quote
- consumer advocacy
- corporate policy
- design reviews
Key Concepts
environmental ethics
marketing
product labeling
Questions to Reflect On
- How can consumers verify true sustainability?
- What responsibilities do designers have?
A Different Perspective
May oversimplify complex issues.
![“You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems.” quote by William McDonough](https://sms4smile.com/quotes/img-quotes/a98/william-mcdonough-10055_building_you-need-that-same-creative-force-that-e_157070.jpg)
