If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels… — William McDonough Copy Share Image
If you don't have an end game of something delightful, you're just moving chess pieces around. — William McDonough Copy Share Image
I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick.… — William McDonough Copy Share Image
If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature… — William McDonough Copy Share Image
Recycling is more expensive for communities than it needs to be, partly because traditional recycling tries to force materials into more lifetimes… — William McDonough Copy Share Image
If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and… — William McDonough Copy Share Image
Modern culture appears to have adopted a strategy of tragedy. If we come here and say, I didn't intend to cause global… — William McDonough Copy Share Image
It would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility. — William McDonough Copy Share Image
We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological… — William McDonough Copy Share Image
I am very focused on large-scale deployments of renewable power and how we're going to get this done. Imagine our military bases covered with… — William McDonough Copy Share Image
You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence. — William McDonough Copy Share Image
You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of… — William McDonough Copy Share Image
And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water,… — William McDonough Copy Share Image
I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft,… — William McDonough Copy Share Image
To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist. — William McDonough Copy Share Image
We are not a green standard, we are a quality standard. We're different, we're multi dimensional. — William McDonough Copy Share Image
Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an… — William McDonough Copy Share Image
If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage. — William McDonough Copy Share Image
The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon.… — William McDonough Copy Share Image
