Carbon Quote by William McDonough
“We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.”
About This Quote
Source Interview: GreenBiz Conference, 2015
The phrase “zero carbon” lacks clear definition, making “100% renewable” a more precise target for sustainability discussions.
In simple terms: Zero carbon is vague.
Key Takeaway
Use clear, measurable goals.
Themes
environment
communication
policy
Mood
analytical
critical
Type
policy
clarity
When to use this quote
- policy drafting
- public messaging
- corporate sustainability
Key Concepts
carbon accounting
renewable energy
clarity
Questions to Reflect On
- What metrics define zero carbon for your organization?
- How can renewable targets be integrated with broader climate strategies?
A Different Perspective
Focusing only on renewables may ignore other emissions sources.
![“You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems.” quote by William McDonough](https://sms4smile.com/quotes/img-quotes/a98/william-mcdonough-10055_building_you-need-that-same-creative-force-that-e_157070.jpg)
