Cradle Quote by William McDonough

Honor commerce as the engine of change.

— William McDonough

I am very focused on large-scale deployments of renewable power and how we're going to get this done. Imagine our military bases covered with…

— William McDonough

You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.

— William McDonough

If design is the first signal of human intention.

— William McDonough

You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of…

— William McDonough

And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water,…

— William McDonough

I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft,…

— William McDonough

To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.

— William McDonough

We are not a green standard, we are a quality standard. We're different, we're multi dimensional.

— William McDonough

Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an…

— William McDonough

If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.

— William McDonough

The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon.…

— William McDonough