The problem I have with carbon as a bad thing issue, is that people go out and say they want to be… — William McDonough Copy Share Image
So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You… — William McDonough Copy Share Image
If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and… — William McDonough Copy Share Image
Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to… — William McDonough Copy Share Image
Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle… — William McDonough Copy Share Image
All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are,… — William McDonough Copy Share Image
I am very focused on large-scale deployments of renewable power and how we're going to get this done. Imagine our military bases covered with… — William McDonough Copy Share Image
You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence. — William McDonough Copy Share Image
You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of… — William McDonough Copy Share Image
And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water,… — William McDonough Copy Share Image
I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft,… — William McDonough Copy Share Image
To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist. — William McDonough Copy Share Image
We are not a green standard, we are a quality standard. We're different, we're multi dimensional. — William McDonough Copy Share Image
Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an… — William McDonough Copy Share Image
If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage. — William McDonough Copy Share Image
The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon.… — William McDonough Copy Share Image
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