Business Quote by William McDonough

“Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense.”

William McDonough

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Business Concepts Doing the right thing Eco Effectiveness Efficiency Helping Mean Perfect Productivity Products Right thing Tools Wrong things

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Honor commerce as the engine of change.

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I am very focused on large-scale deployments of renewable power and how we're going to get this done. Imagine our military bases covered with…

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You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.

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If design is the first signal of human intention.

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You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of…

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And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water,…

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I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft,…

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To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.

William McDonough

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We are not a green standard, we are a quality standard. We're different, we're multi dimensional.

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Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an…

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If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.

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The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon.…

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