As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as… — Nirmalya Kumar Copy Share Image
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and… — Nirmalya Kumar Copy Share Image
The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great… — Nirmalya Kumar Copy Share Image
What the global delivery model allows is, it allows you to take previously geographically core-located tasks, break them up into parts, send them around… — Nirmalya Kumar Copy Share Image
The problem with the mobile industry is that it deals with an intangible service which is largely similar across major players. Most consumers cannot… — Nirmalya Kumar Copy Share Image
You can't be a professor without having been a student. You can't be a consultant without having been a research associate. So, if you… — Nirmalya Kumar Copy Share Image
Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a… — Nirmalya Kumar Copy Share Image
Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do… — Nirmalya Kumar Copy Share Image
As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try… — Nirmalya Kumar Copy Share Image
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to… — Nirmalya Kumar Copy Share Image
The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are… — Nirmalya Kumar Copy Share Image
Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western consumer. — Nirmalya Kumar Copy Share Image
Fairly or not, Western consumers associate Chinese products primarily with 'low price.' — Nirmalya Kumar Copy Share Image
