In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger… — Simon Mainwaring Copy Share Image
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media:… — Simon Mainwaring Copy Share Image
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For… — Simon Mainwaring Copy Share Image
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them.… — Simon Mainwaring Copy Share Image
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging. — Simon Mainwaring Copy Share Image
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go… — Simon Mainwaring Copy Share Image
Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource… — Simon Mainwaring Copy Share Image
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values… — Simon Mainwaring Copy Share Image
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on… — Simon Mainwaring Copy Share Image
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. — Simon Mainwaring Copy Share Image
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. — Simon Mainwaring Copy Share Image
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify… — Simon Mainwaring Copy Share Image
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is… — Simon Mainwaring Copy Share Image
Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and… — Simon Mainwaring Copy Share Image
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves… — Simon Mainwaring Copy Share Image
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the… — Simon Mainwaring Copy Share Image
The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who… — Simon Mainwaring Copy Share Image
Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the… — Simon Mainwaring Copy Share Image
The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes,… — Simon Mainwaring Copy Share Image
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together. — Simon Mainwaring Copy Share Image
