Customer Quote by William O'Neil
“If you own a portfolio of stocks, you must learn to sell the worst performers first and keep the best a little longer.”
About This Quote
Source Book: How to Make Money in Stocks by William O'Neil, 2009
Investors should exit losing stocks quickly while allowing winners to run longer for better returns.
In simple terms: Sell losers fast, hold winners longer.
Key Takeaway
Prioritize cutting losers.
Themes
investment
risk management
portfolio strategy
Mood
analytical
pragmatic
Type
advice
instructional
When to use this quote
- stock trading
- personal finance
- retirement planning
Key Concepts
loss aversion
momentum investing
Questions to Reflect On
- How do you decide when a stock is a loser?
- What signals tell you a winner can stay longer?
A Different Perspective
Selling too early can limit upside; holding losers too long erodes capital.
