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Bigger Quote by William O'Neil

“The majority of unskilled investors stubbornly hold onto their losses when the losses are small and reasonable. They could get out cheaply, but being emotionally involved and human, they keep waiting and hoping until their loss gets much bigger and costs them dearly.” quote by William O'Neil
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“The majority of unskilled investors stubbornly hold onto their losses when the losses are small and reasonable. They could get out cheaply, but being emotionally involved and human, they keep waiting and hoping until their loss gets much bigger and costs them dearly.”

William O'Neil

About This Quote

Source Book: How to Make Money in Stocks, William O'Neil, 2009

Investors often hold losing positions too long due to emotional attachment, leading to larger losses.

In simple terms: People keep losing stocks hoping they’ll rebound, causing bigger losses.

Key Takeaway

Sell losing investments before they worsen.

Themes

investing loss aversion emotions decision making risk management

Mood

cautious pragmatic

Type

financial educational

When to use this quote

  • stock market
  • retirement planning
  • trading
  • financial advising

Key Concepts

behavioral finance loss tolerance portfolio strategy

Questions to Reflect On

  • When should you cut losses?
  • How can you detach emotions from investing?
A Different Perspective

Emotional decisions may ignore market fundamentals.

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