Quote by Victor Cheng

No great marketing decisions have ever been made on quantitative data

— Anonymous

“When the researchers compared whether process or analysis was more important in producing good decisions—those that increased revenues, profits, and market share—they found that…

— Chip Heath

No great marketing decisions have ever been made on qualitative data

— John Sculley

“If you’re comfortable with the feel of the business but you never use analytics, you’re just leaving a lot of money on the table…

— McKinsey Chief Marketing & Sales Officer Forum

“The preliminary conclusion here is that the profitability problem the client faces is a company-specific problem, not an industry-wide problem. Determining the root cause…

— Victor Cheng

“The point of industry analysis is not to declare the industry attractive or unattractive but to understand the underpinnings of competition and the root…

— Michael E. Porter

“If the data reveals that your customers are unhappy with your product, then not making a decision to improve your product is a waste…

— Pooja Agnihotri

Unlike the position that exists in the physical sciences, in economics and other disciplines that deal with essentially complex phenomena, the aspects of the…

— Friedrich August von Hayek

“One of the main ​reasons that MMM doesn’t deliver the benefits it should is because CMOs and marketers aren’t involved in the analysis. In…

— McKinsey Chief Marketing & Sales Officer Forum

In the face of uncertainty, many companies will default to asking their innovators to study and analyze, which can't actually ever provide a definitive…

— Scott D. Anthony

You need to marry the qualitative with the quantitative. It better informs us so we can decide what to do. We can't be afraid…

— Nathan Shedroff

“Qualitative versus quantitative metrics Qualitative metrics are unstructured, anecdotal, revealing, and hard to aggregate; quantitative metrics involve numbers and statistics, and provide hard numbers…

— Alistair Croll