Business Quote by Tony Hsieh
“Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.”
About This Quote
Source Speech: Zappos “Culture and Purpose” keynote, 2012
Purpose‑driven companies achieve higher profits because engaged employees and purpose‑aligned customers create lasting value.
In simple terms: Purpose leads to profit through engagement and trust.
Key Takeaway
Align business goals with a higher purpose.
Themes
purpose
profit
engagement
leadership
Mood
optimistic
strategic
Type
business
motivational
When to use this quote
- startup strategy
- HR policies
- marketing campaigns
- customer service training
Key Concepts
Corporate social responsibility
employee motivation
brand loyalty
Questions to Reflect On
- How can you measure purpose impact on profit?
- What steps embed purpose into daily work?
A Different Perspective
Purpose may be hard to define authentically.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)