Brand Quote by Thomas Gad

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as…

— Richard Edelman

I think brands should go back to being more specialised and focused on particular market segments. Sometimes the business you don’t do is more…

— Mark Price

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

— Simon Mainwaring

Brands need to reinvent themselves from time to time to stay relevant.

— Stephen Covey

Socially conscious brands engender more loyalty.

— Daniel Lubetzky

A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why…

— Marty Neumeier

“The word 'brand' makes me shudder because of its links to commercialism and selling out. But the truth is that because great brands deeply…

— Rod Judkins

“These two trends—the decline of communal institutions and the expansion of corporate brands in our culture—have had an inverse, seesaw-like relationship to one another…

— Naomi Klein

Even though brands are created by people, they belong to the corporations.

— Debbie Millman

Managing brands is going to be more and more about trying to manage everything that your company does.

— Lee Clow

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down.…

— Jim Mullen